The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

All you need to know about risks and social networking can be learned from Monty Pieton.

It may not be all, but the classic scenes approaching the bridge of fate in search of the Holy Grail in search of the Holy Grail are full of wisdom.

Three Questions to Ask for Your Social Media Strategy

1. Who are you? Understanding who is an organization is not as simple as apparent. It is necessary to understand corporate culture and learn a lot about stakeholders. Facebook users or lin k-in users? Flickr and YouTube?
2. Where are you going? I am always surprised by the number of organizations that do not have the true goal of communicating with social networks. Make sure you have some smart fibers and know what you want to achieve.
3. What do you know? You need to know the Achilles tendon. What are the weaknesses as an organization? Where do you stumble? Is there a secret culture? Have the principle of guidelines so that everything goes in the right direction.

The Three Archetypes to Avoid

Early follower. Perhaps it's a blasphemical statement for a person, but I'm not aiming for an early follower. This type of personality is more effective, closer to the syndrome of "brilliant object". It is only thanks to luck and some of the time that Lord Lancelot moved across the bridge. It is important to move, but keep in mind that King Arthur in this video used intelligence to behind the bridge guards instead of early followers.

A selfish guru. Another type of guru is a person who gathers several examples, attends several webinas, and decides that social networking is very easy. The problem is that they often fly unplanned. Like Robin, he pushes others and goes ahead, and he is arrogant. Sometimes it falls into the "Eternal Human Gorge" (Fly-HA-HA).

Imitation person. The last typical example is those who carefully study the market and competitors and decide to do something like a competitor. In this video, Lord Galahad does not match his personality, so it ends in a gap with others.

I hope you can laugh.

Thanks to katya cruze (@kathikruse). Inspired by a wonderful post about this topic, he added a credit.

This work is licensed according to Creative Commons Attraction Non-Commercial Share License.

About Kami Huyse

Zouetika's manager Kami Watson Guys wanted to communicate effective. He has been working in the Public Relations field since 1994 and has been operating a blog since 2005, but how trends have come out and one remains unchange d-People are ful l-fledged communication. I'm looking for. She prefers this blog reader to leave personal comments, follow @kamichat on Twitter, and then communicate there.

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